You want to be the best in your market, but we promise you—without a good mobile website, your business is going to fall behind. Google has started rolling out mobile first indexing, meaning your site will soon be judged based on its mobile version. With changes coming your way, it’s the perfe...


Welcome to the Digital Toolbelt, our new content series on the latest digital marketing trends affecting home service businesses. Today we are going to discuss why home service professionals absolutely have to start paying attention to mobile! Remember Gordon Gecko’s infamous quote in the 1990’s mov...


The biggest news this decade is sitting right in your pocket. Smartphones are the elephant in the room for major tech developments that will radically change your business. They’ve changed the way we communicate, the way we research companies, and what we expect from people we do business with. The...


Here at Spectrum, we are always looking for new ways to drive your business forward. One of the classic lead generation sources for remodelers is the contest entry – where you offer an entry into a contest for free services as a conversation-starter for home owners. This has been a tried-and-true st...


The Big Picture for 2017

Technology moves at a mile a minute. The first iPhone was introduced in 2007. Now, 10 years later, smartphones are practically everywhere. Our industry moves so fast that it can be hard to keep up with all the changes. We can help you with that! Here is a roundup of the biggest trends in 2016, and w...


Remodeler's Outlook for 2017

Tied in closely with volatile market trends and home values, the remodeling industry can be hard to predict. That’s why we lean on some of the brightest minds in the business to collect data and pull actionable trends from it. In this guide, we connect the dots between Harvard’s Remodeling Futures P...


You may have noticed, Google is sending out emails encouraging their webmasters to use best-practices to make sure that your website is ready for the recent boom in mobile buyers. That means having a lightning-fast website, ready to use on desktop and mobile devices. Good news - We built your websit...


Time for some hard truths. According to Google, as of May 5, there are more monthly searches on smartphones than on desktop computers. Digging into our own data from hundreds of home services companies, we see the same trend. If your site doesn’t look great on a smartphone, you are hemorrhaging lead...


The largest growth opportunity for small and medium sized businesses is the explosion of mobile technology in the last two years. Have any doubts? Between 2014 and 2015, mobile searches for keywords related to exterior remodeling have risen by 65%. This comes from Google’s own search data. That mean...


No one knows the value of mobile users better than Google. Last month, Google announced the results of their  recent data analysis on mobile users and found that these searchers were 51% more likely to make a purchase than their desktop counterparts. While 51% is a huge number, what’s surprisi...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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