Jim Wingfield

About Jim Wingfield

Jim Wingfield is a seasoned entrepreneur and digital marketer who enjoys the challenges of the rapidly growing digital space. As a lifelong marketing strategist, he truly understands what it takes to make your brand stand out, through all the white noise. Ready to take your company to the next level? Add me on LinkedIn!


Since its inception earlier this year, Local Services by Google has opened new digital avenues for home services businesses looking to supplement their lead generation. Now, Google has expanded their service areas for roofers to include more regions. A Quick Recap of Local Services by Google Local S...


Rather read? Here’s the full transcript! As we continue our 2019 planning discussion, we’d be remiss if we didn’t take a moment to discuss Spectrum’s Offers and Promotions Engine built directly within our platform. With this toolset and these features, you have the ability to plan out an entire ye...


Rather read? Here's the full transcript!  As 2018 is coming to a close, I know that everyone is incredibly focused on their 2019 goals and how to effectively get there. One of those big pieces is going to be retroactively looking back at how every single marketing channel that you provided do...


A Spectrum manager has a client who is looking to expand into a completely new territory. With that, comes the age-old question, “Is it time for a new website or can we just build upon the one we already have?” When you expand into a new market, it’s likely that nobody has ever heard of your busin...


You may think that you should turn off your paid advertising during the winter, as it’s not really the time that homeowners embark on projects. While your active jobs may slow down during the off-season, your marketing shouldn’t. Your business should be present in the digital sphere all year long to...


Not All Leads Are Created Equal

Rather Read? Here's the Full Transcript: As busy season comes to a close, it’s important to make sure you and your team stay disciplined with your inbound leads. Up until this point, the home services industry has built itself upon the notion the more leads the better. That all leads are created e...


You’ve probably been contacted by shady agencies in the past. Well now Google is taking action against these agencies with a handy new complaint form tool. In the new form, if you believe a third-party agency is violating Google My Business’s third-party policies, you can report their shady behavior...


  WATCH THE VIDEO! Rather Read? Here's the Full Transcript What’s up everyone, it’s Jim over at Spectrum. It’s not often that we have breaking news within home service marketing, but when we do, we can be sure it’s a sign of great things to come. Late last week, Facebook announced that it...


Rather Read? Here’s the Transcript What’s up everyone, welcome to Spectrum’s Marketing Minute. Today what we’re talking about is making sure that you’re truly tracking your offline advertising and how it effectively and cohesively works with everything you’re doing from a digital component. It’s no...


“But wouldn’t a smaller pool of rave reviews achieve the same result? Okay, let’s say quality is king – how many reviews are my customers reading before they buy? A large review archive is preferred, but how much is too much? Is there such a thing?” “Are people even reading these?” Does the mention...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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