Rather read? Here’s the full transcript! What’s up everybody, it’s Jim Wingfield bringing you another installment of the Spectrum Marketing Minute. This week we are broaching the bane of every marketer’s existence, and that my friends, is lead tracking. Before we get into the meat and potatoes o...


Why did you decide to go with Spectrum versus keeping it in house? I’m an expert in what I do. I can provide the cleanest, healthiest, safest air for a family to breathe, period. But for me to learn what your team of professionals knows, what a full-fledged marketing and advertising knows. I mean...


Your Google My Business listing is perhaps the most important piece of digital real estate you can own. It’s the first thing customers see when they search for your business online, making it incredibly vital to your digital marketing strategy. So, how can you make sure your listing reaches its full...


Community outreach may seem like a concept that’s hard to implement in a business setting, but our partners at EHA Solutions have done just that. I sat down with Michael Goater, Operations Manager at EHA Solutions, to discuss how they approach service. They’ve made community outreach and development...


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