Introducing A.I. Finance

Our team is thrilled to announce the arrival of the industry’s first A.I. Finance Engine. In today’s competitive landscape, financing provides contractors with more conversion opportunities for homeowners looking to invest in projects. Grow Your Opportunities with A.I. Finance We took a customer-cen...


As the busy season comes to an end, now is the perfect time to check in with customers about their projects and request reviews from happy homeowners. Building a strong reputation is key to maintaining a loyal customer base and growing your business to reach new audiences. At Spectrum, we make it ea...


You’re already generating leads by working with Spectrum, but we wanted to take it a step further. Instead of just capturing leads, we want to provide insight behind the leads, so you can better understand who you’re selling to before you walk into your consultation.  Spectrum is excited t...


You have all the right elements to make your business succeed online: the right website design, the right content, and the right products and services to promote. But sometimes that isn’t enough, and potential customers will leave your site before your business even has a chance to make an impressio...


You already know how important reputation management is for growing your business. As one of our valued Spectrum customers, you also know your dashboard has a variety of tools to help you do just that—manage your reputation easily and effectively. And now we’re proud to tell you that we have another...


What’s the first thing that comes to mind when you hear the words “ setting goals?” The phrase above can mean different things in different situations. It might inspire a feeling of lackluster indifference when the time rolls around for New Year’s resolutions or a sense of dread when applied t...


Think about your sales goals, and then think about how you feel before they’re met each month (or week, quarter, whatever time frame is applicable for your business). Are you relaxed and unconcerned, even if your profits depend on how well you convert your leads and sell your product or service? P...


I know what you’re thinking: here we go again. Here’s another Google product. Here’s yet another time burner. Here’s something else I have to spend a buck on. Believe me, I’m with you. Keeping up with Google’s ever-evolving landscape for the sake of your online marketing can be tiresome; it seems li...


What is remarketing? If you’re running paid search advertising (e.g. AdWords or Bing), you can show ads to users that have been to your website before without converting. Users that have already spent several minutes on your website have already demonstrated an interest in your company and tend to c...


That bad review has been on your mind, hasn’t it? It’s not really a big deal, but it bugs you every now and again, right? Like a mustard stain on a white shirt collar, that two-star review is a grim reminder that your business has been publicly tainted. And the whole world can see that ugly yellow s...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

Digital Marketing
Rethink the way you market, integrate your lead generation strategies into one.
Spectrum Insider
Maximize your success with Spectrum’s unique approach to lead generation.
Software Innovation
Stay up to date on the latest and greatest lead generation software.
Get Spectrum's Latest Resources In Your Inbox.