Blog: Software Innovation
In the competitive world of home improvement, it is crucial for businesses to stand out and capture the attention of potential customers. One of the most effective ways to achieve this is by showcasing your most appealing projects on your website. This not only helps engage visitors but also adds cr...
The Spectrum team is pleased to introduce Call Transcription, a new offering within the Spectrum platform. Phone calls remain a critical component for any business, and ensuring call quality is of the utmost importance to a successful home services company. Save Time with Spectrum’s Call Transcripti...
Your website is a valuable revenue source for your business, which is why it’s important to have every tool at your disposal to make the most out of a customer interaction. Site conversion is a critical component of your marketing strategy—it’s the difference between an interested visitor and...
The end of the year is the perfect time to take stock in your completed projects. After all, your team has been hard at work collaborating with homeowners and using their skills to create meaningful change for customers. Sometimes it can feel as if rounding up your past projects is at the bottom of...
Our team is thrilled to announce the arrival of the industry’s first A.I. Finance Engine. In today’s competitive landscape, financing provides contractors with more conversion opportunities for homeowners looking to invest in projects. Grow Your Opportunities with A.I. Finance We took a customer-cen...
As the busy season comes to an end, now is the perfect time to check in with customers about their projects and request reviews from happy homeowners. Building a strong reputation is key to maintaining a loyal customer base and growing your business to reach new audiences. At Spectrum, we make it ea...
You’re already generating leads by working with Spectrum, but we wanted to take it a step further. Instead of just capturing leads, we want to provide insight behind the leads, so you can better understand who you’re selling to before you walk into your consultation. Spectrum is excited t...
You have all the right elements to make your business succeed online: the right website design, the right content, and the right products and services to promote. But sometimes that isn’t enough, and potential customers will leave your site before your business even has a chance to make an impressio...
You already know how important reputation management is for growing your business. As one of our valued Spectrum customers, you also know your dashboard has a variety of tools to help you do just that—manage your reputation easily and effectively. And now we’re proud to tell you that we have another...
What’s the first thing that comes to mind when you hear the words “ setting goals?” The phrase above can mean different things in different situations. It might inspire a feeling of lackluster indifference when the time rolls around for New Year’s resolutions or a sense of dread when applied t...
