When major advertisers in the home services industry provide paid media reporting at the end of every month, they provide a CPL that is comprised of all of the leads in your total ad spend. Those leads include product keywords, service keywords, and most importantly, your branded keywords. Although...

Not All Leads Are Created Equal

Rather Read? Here's the Full Transcript: As busy season comes to a close, it’s important to make sure you and your team stay disciplined with your inbound leads. Up until this point, the home services industry has built itself upon the notion the more leads the better. That all leads are created e...

Know the Home, Close the Sale

What if you knew everything about a home before walking through the door? It’s truly the home that’s eligible for a sale, so your sales team should know as much about it as possible before walking into an appointment. Understanding a home inside and out starts with knowing key data points about that...

An effective sales strategy means understanding your current customer and what they need. Your sales reps must have the right energy to connect with a potential customer during a consultation. After all, sales in the home services industry is personal in nature, as you’re working to improve a custom...

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