Spectrum Communications & Consulting Inc. Blog: Tony Morelli
About Tony Morelli
Having trouble hiring quality employees? Google allows veterans to search for jobs with a simple search. Help them find yours! Google created a new “Veteran-Led” attribute for any business that is owned, led, or founded by a veteran. You can add the attribute in your Google My Business Profile. If y...
When major advertisers in the home services industry provide paid media reporting at the end of every month, they provide a CPL that is comprised of all of the leads in your total ad spend. Those leads include product keywords, service keywords, and most importantly, your branded keywords. Although...
What if you knew everything about a home before walking through the door? It’s truly the home that’s eligible for a sale, so your sales team should know as much about it as possible before walking into an appointment. Understanding a home inside and out starts with knowing key data points about that...
An effective sales strategy means understanding your current customer and what they need. Your sales reps must have the right energy to connect with a potential customer during a consultation. After all, sales in the home services industry is personal in nature, as you’re working to improve a custom...
It’s natural to want to pursue all of the leads that contact your business. After all, we’re taught that every lead is an opportunity. While every lead might bring some sort of opportunity to your business, not all opportunities are created equal nor are they all worth your while. Instead, have you...
As a home services professional, generating leads is a priority for your business. But do you have a plan in place for evaluating and pursuing your leads? Growing your business depends on your ability to sell to the right leads that offer a high return on investment. That’s why we developed Predicti...
Big things happening on the digital and home services front this week! Here are three major updates from Google, Facebook, and HomeAdvisor that will affect your business. #1- BREAKING NEWS from Google: The Official Rollout of Mobile-First Indexing After a year and a half of testing, Google offi...
Welcome to the Digital Toolbelt, our new content series on the latest digital marketing trends affecting home service businesses. Today we are going to discuss why home service professionals absolutely have to start paying attention to mobile! Remember Gordon Gecko’s infamous quote in the 1990’s mov...
