Email is a great tool for home services marketing. You are selling a service with a considerable research window – the more expensive your service, the longer the window. If you touch a prospective customer throughout their research process, your brand will keep popping up in their mind as they’re g...

Referral leads are well loved for a reason: they close at an unparalleled rate, and the cost-per-lead is about as low as it gets. The question is how to grow the amount of referrals you receive. A certain portion of your customers are going to refer you without you doing a thing. Picking a home serv...

Time for some hard truths. According to Google, as of May 5, there are more monthly searches on smartphones than on desktop computers. Digging into our own data from hundreds of home services companies, we see the same trend. If your site doesn’t look great on a smartphone, you are hemorrhaging lead...

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