Spectrum Communications & Consulting Inc. Blog: March 2018
Big things happening on the digital and home services front this week! Here are three major updates from Google, Facebook, and HomeAdvisor that will affect your business. #1- BREAKING NEWS from Google: The Official Rollout of Mobile-First Indexing After a year and a half of testing, Google offi...
Contractors, remodelers, movers, and anyone in the home services industry knows that certain times of year bring an influx of leads. As summer approaches, you need to make sure you have the team in place to meet the increased work. Instead of hiring at the last minute, take the time now to recruit a...
Coming up with advertising that drives business can be tough, so when something works, it’s easy to just stick with it and carry on. This causes a lot of companies to direct all their attention and marketing spend towards one advertising source instead of numerous channels. But this is a mistake! Yo...
Mini Google update! In January, we reported on Google’s addition of video uploads to Google My Business. Now Google is adding another way for your home service business to differentiate itself. In your business listing, you’ll soon be able to add a “From the business” section where you can write a b...
We recently put together your home show prep checklist to make sure your business was ready for home show season. But now home show season is in full gear, and we want to help you close more of those leads! You’ve devoted your whole weekend, your money, and your employees’ time to the show. Now yo...
In a single, three-day long sting operation, 26 unlicensed contractors were arrested in Pinellas County, Florida. The sting, called “Operation Drop the Hammer,” was implemented by the local sheriff’s office to catch dangerous and unsanctioned contractors. Sheriff Bob Gaultieri is quoted as saying “T...
With the rise of technology, people are increasingly concerned with their privacy being compromised online, or worse, their information being stolen. This means site security is a big issue for most internet users—and Google is taking notice. Google recently announced that all sites that hav...
Even if you use social media regularly for your personal account, understanding social media for business is a different story. Unlike your personal account, your business account can’t just post a random photo at 10 PM on a Tuesday because you feel like it. When and what you post for business socia...
