Leah Valenti

About Leah Valenti

Leah is passionate about all things digital—and she loves bringing that knowledge to you through insightful blogs, videos, and ebooks! When she’s not busy helping your business grow, she dreams about playing with other people’s dogs and running through fields of pumpkins. Want to connect? Add me on LinkedIn!


When you break it down to the bare minimum, your revenue is going to be based off two things: your leads and your average job sale. In December, we put together a lead calculator to help you determine how many leads you need to meet your revenue goal. But that still leaves your average job sale. W...


Open up a Google Chrome browser and go to your website. Take a look at your website’s URL. Does it start with HTTP or HTTPS? If you see HTTP, Google’s latest announcement is definitely going to affect you. Starting in July 2018, all websites that have not migrated over to HTTPS will be marked as “...


We are so excited to introduce our new team member Pete Dabbelt (especially because his name rhymes with “meet,” giving us the perfect title for this article). Pete is joining us after 8 years at Improveit 360, allowing him to bring a ton of industry experience and strategic relationships to the Spe...


We recently gave you the rundown on how to write a better job description. But once you’ve written the right job description, where should you post it? The number of options can be overwhelming. Which is best for your business? What are the differences between the different platforms? How much do th...


Renaming your company sounds like a drastic action—and you’re probably wondering why the heck we’d recommend it. But there are some substantial reasons for considering a name change. The wrong name can have a hugely negative effect on your digital marketing. We’re not just talking about your...


As a home service business, one of your primary goals is to appear at the top of search results so that potential customers can find you, request quotes, and book appointments. At this point, you’ve probably tried a slew of strategies to increase your ranking. But with all of these efforts, man...


As a home service business, bringing in leads is a standard concern. But lead volume won’t matter if your lead quality isn’t up to par. In fact, in our 2017 Home Services Industry Survey, we discovered that lead quality was even more of a concern for home service businesses than lead generation was....


A lot goes into hiring someone. From sifting through applications to conducting multiple interviews, it can be quite the process. But today, we’re taking it back to the basics—the job description. Nowadays, much of any company’s recruiting process is done digitally via job posting sites like I...


Last week we saw two big updates from tech giants Facebook and Google. Both of these changes will have major effects on home service businesses, so read up! Update #1: Facebook De-Emphasizes Commercial Content What’s the Update? Facebook’s user engagement has declined, so in an effort to increase it...


We recently released our 2017 home services industry survey results, and confirmed something we already knew—home service businesses struggle with recruiting. In fact 60.5% of respondents reported that recruiting talent was a challenge for their business, and not being able to hire necessary t...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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