Almost every home service company is doing testimonial videos now. You can see them on any major contractor or remodeler’s website or YouTube channel. This means if you want your business to stand out, you have to be doing them better.

Now that everyone has a camera built into their phone, all they have to do to grab a customer testimonial is whip out their phone and record a customer talking. While this is better than nothing, it means that the entire video is just going to be a person standing in front of a camera—and that’s not enough anymore. Step up your testimonial videos by following in the footsteps of a company that’s doing all the right things.

Once you have video content, you want to make sure you get a return on that investment! Download our guide to get the most out of your video material.

Ask the Right Questions

If you want your customer to say the right things, it helps to have a set list of questions for your video. Not everyone is comfortable in front of the camera, so make sure to set them up for success by asking the questions that will make it easy to give the right responses. Here’s an example set of prompts and questions we recommend asking:

  • Introduce yourself (name, city you live in, what type of dwelling you live in).
  • Tell us about the project we did for you.
  • How did you hear about us?
  • What was your impression of our company before working with us?
  • How did you feel about the crew working in your home?
  • Now that the project is over, how do you feel about the end results?

With these questions and prompts, you ensure you’ll get answers about reputation, benefits of working with your business, and overall satisfaction.

Gather the Right Footage

To bring more interest to their video, My WindowWorks gathered a bunch of footage beyond just the interview. This footage is called “b-roll” and helps provide visual proof for what the customer is talking about in the testimonial. When you’re gathering b-roll, make sure to gather these types of shots:

  • Different angles and zooms of the crew working on the home
  • Before and after shots. PRO TIP- take your before and after shots at a similar angle/zoom so that people can easily tell it’s the same space but with updated features.
  • The customer enjoying the updated space in some way

Edit Like a Pro

Even if you have all of the right footage, your video isn’t going to drive business if it isn’t edited in a professional manner. Here are our top tips for making sure your testimonial is high-quality:

  • Intersperse Interview Footage with B-Roll Footage: Your video should switch between showing the homeowner and the b-roll footage. You should overlap the interview audio with b-roll footage to drive home the points being made by the customer. You can also use the extra footage to transition between interview answers!
  • Add Music: Music helps drive a video forward, but you don’t want to just drop in the music after editing.You should transition footage to the beats and swells of the music while adjusting the volume to make sure no interview responses are drowned out.
  • Vary Your Cut Lengths: When you vary between long cuts and quick cuts, you keep people’s attention!

Now that you’ve invested in a professional testimonial video, you want to make sure you get the highest return on your investment! Download our guide to getting the most ROI on your videos.