Spectrum Communications & Consulting Inc. Blog: October 2012
On October 30, 2011, thousands of East coast schools and businesses closed their doors due to the massive power outages caused by Hurricane Irene. Nearly 3 million people lost power. Today, exactly one year later, the East coast was hit again – this time by Hurricane Sandy, the annual “super storm”...
Mark Twain once ended a correspondence with “If I had more time, I would have written a shorter letter.” He meant, of course, that writing concisely is hard . It sucks, actually, and being limited to 140 characters per post on Twitter sucks, too. Many business owners struggle to find quick, engaging...
According to the 2012 Social Media Marketing Industry Report: 94% of all marketing departments use social media to market their business Nearly 60% of marketers devote 8 hours/day to maintain and develop social media 43% of people aged 20-29 spend over 10 hours a week on social media sites 85% of...
If you are marketing your business on the Internet, or know of someone who is, you may have heard that being on page 1 of a Google, Bing or Yahoo Search Engine Results Page (SERP) can contribute substantially to your sales efforts. Appearing in front of prospective customers while they are actively...
Last week I introduced how Instagram has taken over the photo sharing market on mobile phones. Where Instagram is a mobile photo sharing application Pinterest is the leading desktop photo sharing application. People react emotionally to pictures and think analytically when reading text. The beauty o...
In under a decade, Facebook and Twitter have been woven into our everyday lives. If you watch Monday Night Football, you’ll see ESPN promoting the hashtag #MNF. Businesses of all sizes leverage the power of social media to engage their customers and so should you. It’s amazing what a single picture...
