Blog: January 2017
At Spectrum, we aim to provide cutting edge software and lead generation to our customers. To accomplish that goal, we have a full staff of statisticians and product experts in place to help you grow your business. We are inviting select clients to a free early access program to leverage their data...
Most contractors go to their home shows and events over the weekend, and then reach out to their customers on Monday to set or confirm appointments. Not only does this add to your workload on Monday morning, as you’re transcribing and calling show leads, it is also losing you sales. Think about it:...
Many brands make the mistake of using their Facebook page like a billboard, advertising sales that solely benefit their business. So many brands do this that customers just ignore 100% commercial posts. To draw your customer in, you have to get them excited and engaged. If you give your custome...
Here at Spectrum, we believe in the value of turn-key digital marketing solutions for home improvement companies. Between managing your home shows, your installation crews, and a team of sales experts who are hungry for leads, we know that you have a lot on your plate. So let us take care of the dig...
The Spectrum team just got back from KBIS & IBS today, and as always, it was an eye opener. From brand-new product lines to high-tech innovations, Orlando was the place to be this week. There were more than 2,100,000 square feet of booths. For those of you keeping track in the audience, tha...
As we reported previously, Angie’s List has implemented a huge change to their business model. Their basic subscription service is now free to consumers, allowing homeowners in your area to read reviews for your company and your competitors. The opening up triggered instant growth, with more than 1....
