Kevin McKenzie

About Kevin McKenzie

Kevin is the resident statistician at Spectrum - when he's not crunching the numbers, he's probably thinking about how your customers are interacting with your brand in online reviews.


In a recent collaboration between NARI and the National Association of Realtors, 2,000 homeowners who recently completed a home remodeling project were surveyed for their satisfaction with the project. Some of your dealers may be wary of their previous customers, making them reluctant to ask fo...


In a single, three-day long sting operation, 26 unlicensed contractors were arrested in Pinellas County, Florida. The sting, called “Operation Drop the Hammer,” was implemented by the local sheriff’s office to catch dangerous and unsanctioned contractors. Sheriff Bob Gaultieri is quoted as saying “T...


Holding on to your best and most prolific dealers is a competition. As quality companies, your high-volume dealer is being sought out and pitched by your competitors. Keep an eye on the nationwide trends to make sure that your network can grow in sales volume and retain the very best organizations!...


We listen to a lot of phone calls coming into our remodeling partners, and you might be surprised to see how often we see this conversation happen. Customer: “Do you sell Andersen?” (or any brand you don’t sell) Remodeler: “No, we sell our own brand of vinyl windows. Are you interested in those?” Cu...


When you search for your moving business online, what do you see? This is exactly what a prospective customer (or someone on the fence after talking to your sales team) is going to do, so it’s a useful thought experiment. You see your own moving website (woo!). You see your Google Local li...


Digital personal assistants, like Amazon Echo, Google Home, or practically any smartphone, are a standard in the homes your dealers are selling into. The question is, how can your brand take advantage and broadcast your message using this new technology today? Here is an instructive example: You may...


For remodeling manufacturers, determining the strength of a given geography can help you efficiently allocate your limited resources to ensure your most profitable dealers are living up to the opportunity in their area. But how can you tell exactly what that opportunity is? Getting the answer right,...


In the remodeling industry, there are definite seasonal trends. Around the holidays, with lousy weather, fewer consumers are looking to take on optional home improvement projects. How much seasonality impacts your business can vary. For instance, I spoke with one large regional remodeler who mention...


In the remodeling industry, there are definite seasonal trends that face your dealers. Around the holidays, with lousy weather, fewer consumers are looking to take on optional home improvement projects. How much seasonality impacts your dealers can vary. For instance, I spoke with one large regional...


The home improvement lead generation space is big business. HomeAdvisor bought out the established player Angie’s List earlier this year, likely to monetize their stream of review-based home improvement leads. Google, never one to shy away from competing for advertising revenue, has recently rebrand...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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