Spectrum Communications & Consulting Inc. Blog: January 2014
Every now and again, I come across a website that’s obviously made for people. And it makes me feel good – the way a website is supposed to. The best websites are driven by aesthetics and always strive to give users the best possible experience. To be completely honest, the Internet of 20...
Words are powerful, but letters are supreme. I mean think about it: the Oxford English Dictionary contains more than 170,000 words and they’re all produced from a finite 26-letter pool. Talk about versatility. It’s no wonder RWD is such a dominant and impressive force when it comes to online marketi...
According to the Harvard Business Review , companies that respond to their online leads in less than an hour are 7x more likely to “qualify” the lead . In other words, if you respond to a quote request, phone call, email – what have you – within 60 minutes, it’s far more likely you’ll convert that...
What sets your local search listing apart from the rest of the stack? If you don’t have the answer or if you don’t rank at all in local search, Google 360 is a game changer. Consumers are constantly looking to see what sets your business apart. With so much information online, they're no longer si...
Ever heard of Vivian Maier? She was born in New York City but spent the first half of her life in France. When she moved back to the United States, she settled in Chicago, where she worked as a nanny and took photographs in her spare time – tens of thousands of photographs. Her pictures, which are a...
Google knows what it needs in order to find, crawl, and index your website. But do you know what it takes to play ball with Google? And really make it work for your business? Below are 13 signs your website is on the right track when it comes to getting found on the world’s largest search engine: 1....
Before you create content (i.e., articles, webinars, SlideShares, etc.), you must first have a very clear understanding of your target audience. These are the people you would most benefit from influencing. These are your prospects; your (hopefully) future customers. The most actionable tip I can of...
So you’ve started working out the details of your business’s new website and social media campaign. There’s a lot to think about! Let’s briefly go over your lead generation strategy to make sure everything’s in order. Your site is built with responsive design? Check! It has eye-catching colors and a...
There were thousands of decisions that went into your website: Which pictures did your company choose to use? Which features did the writers focus the most on? Which products/services did you list first on the home page? Here’s an example of a common decision: Your designer has 3 different photos th...
Picture a plainly dressed man sitting outside on a piece of cardboard. He’s holding a cardboard sign. His coat is on. His scarf is wrapped around his neck. It’s raining. And yet most people ignore him, even though his sign reads: I’M BLIND. PLEASE HELP. A young, professionally dressed woman eventual...
