Ty King

About Ty King

Since 1992, I have been the President & CEO of Spectrum. I am very passionate about delivering tangible and significant Internet Marketing results for my customers. https://www.linkedin.com/in/spectrumtyking


As a home service business, you probably focus a good amount on how many leads you bring in. Leads are obviously important, but no matter how many you get, you can’t fix a bad sales strategy. Increasing your revenue may start with increasing your lead flow, but you also need to improve your other st...


During certain points of the year, “too many leads” sounds like a dream come true. But when you’re actually faced with the situation, we all know it isn’t pleasant. You’ve spent all of this money on marketing, and now your hard-earned leads are overwhelming your business, leaving potential revenue s...


Game of Thrones, Billions, The Office— you’ve seen them all before and more and more similar binge-worthy programs seem to be airing online these days. Even shows like The Office that originally aired on traditional TV platforms, are being consumed mainly online. In fact, since 2012 TV viewers...


As a company working in the home remodeling industry, you know that your potential clients are looking for something to make their home stand out. Likewise, this translates to their search for a remodeler—which begs the question— are you standing out from your sea of competitors? Competition is f...


What’s the first thing that comes to mind when you hear the words “ setting goals?” The phrase above can mean different things in different situations. It might inspire a feeling of lackluster indifference when the time rolls around for New Year’s resolutions or a sense of dread when applied t...


Pinterest has quickly grown into one of the most popular social media platforms on the web. With more than 70 million users and 30 billion pins to-date, there is something about this visual-centric platform that users just can’t get enough of. Now, with the release of Guided Search, Pinterest ha...


Search engines are progressively changing the landscape in which they interpret and serve users content. We are in the midst of a prominent shift away from the typical search algorithms that looked and served web pages based on keywords that were relative to a user’s search query. This is evident in...


British-born philosopher and religious scholar Alan Watts once eloquently stated: “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” Change is an inescapable part of life, and while 2014 has brought many changes, one thing always stays the same: your s...


Besides death and taxes, there’s one universal chore that unites us all – sooner or later, we will all have to check our email. And whether you rise early to tackle the job before work, wait until the end of the day, or sneak glances at your personal inbox intermittently at your desk (don’t worry, y...


Times are changing in the SEO (Search Engine Optimization) field. No longer is it vital to find blog posts to comment on. No longer is it imperative to find irrelevant websites to link with. Getting your website found in search engines has become a lot more involved. Being social and utilizing many...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

Digital Marketing
Rethink the way you market, integrate your lead generation strategies into one.
Spectrum Insider
Maximize your success with Spectrum’s unique approach to lead generation.
Software Innovation
Stay up to date on the latest and greatest lead generation software.
Get Spectrum's Latest Resources In Your Inbox.