Spectrum Communications & Consulting Inc. Blog: June 2014
What is remarketing? If you’re running paid search advertising (e.g. AdWords or Bing), you can show ads to users that have been to your website before without converting. Users that have already spent several minutes on your website have already demonstrated an interest in your company and tend to c...
As of 2014, Google+ has over 540 million active monthly users, which means it’s grown by nearly 200% over the past year! With the value of Google+ increasing every day, we have to stop thinking of this platform as a ghost town and take it for what it really is: an invaluable lead generation tool. In...
New-age technology has ushered in a brand new way to connect with customers all over the world. Gone are the days of cold calling and mass mailings. No longer do you need to wait for reports detailing the performance of your marketing efforts. Today – right now – you need to create social medi...
