Spectrum Communications & Consulting Inc. Blog: January 2016
Last month, a prominent trade magazine announced this year’s award winning remodelers. The list is a who’s who of innovative remodeling companies that are at the cutting edge of production and marketing. Here at Spectrum, we are the experts on marketing for remodelers, so we dug into the statis...
The largest growth opportunity for small and medium sized businesses is the explosion of mobile technology in the last two years. Have any doubts? Between 2014 and 2015, mobile searches for keywords related to exterior remodeling have risen by 65%. This comes from Google’s own search data. That mean...
Here is a useful thought experiment for home services business owners: Google your business name. For me, that’s “Spectrum Communications Schaumburg.” See what your customers see when they find you online. If you’re investing in your website’s architecture and SEO, your homepage is hopefully showing...
Did you hit all of your sales and marketing goals last year? If you weren’t particularly thrilled with the final numbers of 2015, making the most of the New Year should be a top priority for your business. If you’re like most small business owners, you’ve invested in marketing programs that promise...
No one knows the value of mobile users better than Google. Last month, Google announced the results of their recent data analysis on mobile users and found that these searchers were 51% more likely to make a purchase than their desktop counterparts. While 51% is a huge number, what’s surprisi...
