Blog: Spectrum Insider
In today's highly competitive market, home improvement companies strive to stay ahead by efficiently closing sales and maximizing revenue. To achieve this, it is essential for companies to understand the unique needs and preferences of homeowners, along with detailed information about their properti...
In today's digital age, the reputation of a business can make or break its success. This holds especially true for home improvement companies, as customers often seek reassurance and trust before inviting professionals into their homes. Maintaining a good reputation online has become paramount for t...
It’s the time of year when promotions reign supreme. It’s important to note that promotions are valuable no matter the time of year, but the holiday season means consumers are shopping and looking for a deal. How can you use the end of the year to up your promotions game? Let’s discuss how you can m...
In August 2022, President Joe Biden signed The Inflation Reduction Act (IRA) to combat climate change and encourage eco-friendly, green technology in homes and businesses. At Spectrum, we’re here to help you find actionable ways to turn the incentives within this bill into new leads and more closed...
Spectrum-PSAI is pleased to announce our partnership with Certified Contractors Network (CCN). By combining our decades of home services industry expertise, this partnership will grow quality lead opportunities for contractors by helping them scale their business through smart lead generation. Incre...
When a customer contacts your business, you have the opportunity to convert that customer into a lead. A call indicates not only a customer’s willingness to invest in a service, but also their interest in your business specifically. As such, a call center can be a critical component to securing more...
Growing your Facebook audience is a critical component of a successful lead generation strategy. Facebook offers so many ways to share your business and its core values. You can use Facebook to post industry resources, share important updates, and market to new customers. Almost every business has a...
PSAI-Spectrum is a proud Google Premier Partner. As companies increasingly rely on paid advertising to generate leads, it’s important to work with a company who not only knows how to optimize your ads for higher conversion, but is highly rated among the platforms with which they work. That’s why Goo...
Google’s lead generation program is making waves in the home services industry. If you’re part of the program and are tackling it on your own, we wanted to share some helpful knowledge on the ins and outs of Local Services ads by Google. How can you get higher rankings on Local Services ads? First,...
Spectrum CEO Ty King discusses Google’s latest update affecting your site security. He breaks down how SSL keys protect users and the importance of having one installed on your website. Here’s what he had to say: Why Do You Need an SSL Key? Google made it a requirement that all websites must have...
