Spectrum Communications & Consulting Inc. Blog: November 2013
So here’s what happened at a gourmet grocery store about 15 years ago: Researchers from Stanford and Columbia University set up a display of high-quality jams for customers to sample. Customers were also incentivized to buy a jar with a $1-off coupon. Half the customers were shown a display with 24...
Imagine a sixty-something woman wearing jeans and a sweater. A single gold band – her only piece of jewelry – adorns her ring finger. Her hair is thick and short and silver. She’s walking hand-in-hand with a brown-haired little boy who won't stop jumping. This was my grandmother, my babushka, i...
Hummingbird happened. It’s done. Google users now search using the fastest, most precise algorithm ever. It was designed to focus less on keywords and more on users’ prior search queries, browsing history and social activity. The idea being that the more Google knows about your past interests, the b...
