Spectrum Communications & Consulting Inc. Blog: Admin
We are excited to bring you some fantastic news that can significantly enhance your business's visibility and lead generation. Google is introducing a major update that integrates Local Services Ads directly into Google Maps for iOS. This development offers a tremendous opportunity for home services...
Starting July 31, 2024, Google will discontinue call history reporting in Google Business Profiles. This change may impact businesses relying on Google for call tracking. Spectrum's Call Tracking software offers a robust solution to seamlessly manage your call tracking needs, ensuring continuity and...
Google has announced important updates to its Local Service Ads, impacting how businesses appear in branded searches and how disputes are handled. Here’s what you need to know. Google Local Service Add Branded Searches: Google Local Service Ads will now show for branded searches, meaning your Local...
This past week, the Spectrum team gathered in St. Charles, Illinois, for an impactful two-day event designed to accelerate our growth and refine our skills. The Spectrum Conference provided a dynamic platform for team members to connect, exchange knowledge, and craft strategies aimed at achieving bo...
In the fast-paced world of home services, identifying the most promising leads can be a game-changer for your business. Spectrum’s Predictive Sales AI and the Predictive Match Index™ (PMI) are here to transform how you assess leads, ensuring you spend your time and resources where they ma...
In the realm of digital marketing, it's tempting to rely solely on familiar platforms like Google Ads and Microsoft Ads. However, what if there was a way to extend your reach and convert leads across a multitude of platforms—all with Spectrum? Broadening Your Digital Presence: While Google and...
Your Google Business Profile is a digital asset that holds immense value for your business. It serves as a gateway for potential customers searching for your services online, making it a cornerstone of your digital marketing strategy. But how can you ensure that your listing stands out and reaches i...
Amidst the rising tide of AI-generated content flooding search engines, Google has taken decisive action with two substantial algorithm updates in March 2024. These updates mark a significant shift in Google's spam policies, aimed at improving user experience by cracking down on websites inunda...
Transition Document
For over three decades, Spectrum has been at the forefront of digital lead generation and software provision for the home services industry. Our commitment to innovation and excellence has made us a trusted partner for businesses seeking to enhance their sales funnel and boost productivity. Evo...
