With customers increasingly prioritizing price transparency, they are actively seeking cost information and comparing their options before making decisions. For home services contractors, this shift presents a valuable opportunity—adding cost pages to your website can significantly increase co...


The world of search is shifting, and businesses must adapt to stay ahead. Recent changes to Google's Search Engine Results Page and the rise of generative AI platforms are reshaping how consumers find and interact with information online. For companies within the home services industry, staying visi...


At ContractingPro, a commitment to providing top-notch home improvement services drives everything they do. But even with a stellar reputation, they recognized the need to enhance their customer acquisition strategy. That’s where Spectrum stepped in, providing the perfect solution to help streamline...


Picture this: Your home services business launches a marketing campaign that brings in a surge of leads. But instead of new customers, you’re met with complaints and legal threats. The issue? A failure to secure proper consent to contact those leads. This scenario underscores the importance of "one-...


We are excited to bring you some fantastic news that can significantly enhance your business's visibility and lead generation. Google is introducing a major update that integrates Local Services Ads directly into Google Maps for iOS. This development offers a tremendous opportunity for home services...


Starting July 31, 2024, Google will discontinue call history reporting in Google Business Profiles. This change may impact businesses relying on Google for call tracking. Spectrum's Call Tracking software offers a robust solution to seamlessly manage your call tracking needs, ensuring continuity and...


Google has announced important updates to its Local Service Ads, impacting how businesses appear in branded searches and how disputes are handled. Here’s what you need to know. Google Local Service Add Branded Searches: Google Local Service Ads will now show for branded searches, meaning your Local...


This past week, the Spectrum team gathered in St. Charles, Illinois, for an impactful two-day event designed to accelerate our growth and refine our skills. The Spectrum Conference provided a dynamic platform for team members to connect, exchange knowledge, and craft strategies aimed at achieving bo...


In the fast-paced world of home services, identifying the most promising leads can be a game-changer for your business. Spectrum’s Predictive Sales AI and the Predictive Match Index™ (PMI) are here to transform how you assess leads, ensuring you spend your time and resources where they ma...


In the realm of digital marketing, it's tempting to rely solely on familiar platforms like Google Ads and Microsoft Ads. However, what if there was a way to extend your reach and convert leads across a multitude of platforms—all with Spectrum? Broadening Your Digital Presence: While Google and...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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