Lisa Albano

About Lisa Albano

Hailing from New York, Lisa graduated from Boston University with a degree in International Relations and zero desire to work for the government.  When she’s not writing content, you can find her performing around Chicago with her two improv teams, Birth Order and French Toast.


Google’s lead generation program is making waves in the home services industry. If you’re part of the program and are tackling it on your own, we wanted to share some helpful knowledge on the ins and outs of Local Services ads by Google. How can you get higher rankings on Local Services ads? First,...


Like most home professionals, a sizable portion of your lead generation comes in the beginning of the year from working the floors at home shows. Now that home show season is wrapping up, you may be wondering where you should turn for your next lead source. Instead of finding a new source of leads,...


In a recent announcement, Facebook plans to change the way we interact with pages, people, and our newsfeed.  How does the algorithm currently work? Right now, Facebook determines what we see in our newsfeeds by ranking content. They use indicators like how many people engage with a post throug...


When it comes to home shows, it’s a buyer’s market. There are hundreds of companies with products and services just like yours, all vying for attention. So, how do you ensure potential customers are choosing your business? We’ve outlined our four-step process so you can connect with attendees t...


that phone success is critical to nurturing leads on the path to choosing you for their home project. This means having a well-trained call center staff can make a huge impact on your business’s bottom line. You want your phone representatives to have a consistent, customer-service-focused plan for...


Maintaining a loyal customer base is key for any business, and growing a company requires constant customer satisfaction. With today’s technology, you don’t have to wait for a customer to call for you to get a sense of your performance and make changes. With Spectrum's survey tool, you can crea...


2018 Trends You Need To Know

With 2017 in the books, it’s time to tackle the new year! At Spectrum, we’ve analyzed the digital marketing landscape and compiled the top trends to look for in 2018, so you can plan your year with intention and drive your business forward.  


You’re already generating leads by working with Spectrum, but we wanted to take it a step further. Instead of just capturing leads, we want to provide insight behind the leads, so you can better understand who you’re selling to before you walk into your consultation.  Spectrum is excited t...


When it comes to home shows, it’s a buyer’s market. There are hundreds of companies with products and services just like yours, all vying for attention. So, how do you ensure potential customers are choosing your business? We’ve outlined our four-step process so you can connect with attendees the ri...


Your Past Projects tools enables you to showcase your work through pictures and customer reviews. The best way to get a review from a customer is while you’re on the job. Your smartphone’s home screen isn’t just for apps. You can pin specific websites to your home screen so you can quickly access ce...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

Digital Marketing
Rethink the way you market, integrate your lead generation strategies into one.
Spectrum Insider
Maximize your success with Spectrum’s unique approach to lead generation.
Software Innovation
Stay up to date on the latest and greatest lead generation software.
Get Spectrum's Latest Resources In Your Inbox.