You may have noticed, Google is sending out emails encouraging their webmasters to use best-practices to make sure that your website is ready for the recent boom in mobile buyers. That means having a lightning-fast website, ready to use on desktop and mobile devices.

Good news - We built your website from the ground up for speed and mobile-friendliness, so you are ahead of the curve!

First, here's what our partners at Google have to say:

Here’s a quick overview of what we’re doing to keep you ahead of your competition:

1) Mobile Responsive Design

Looking at your traffic, anywhere between a third and half of your website visitors are on mobile devices, and that proportion has risen rapidly over time. That’s why your designers at Spectrum create websites for “Mobile First,” a thought process that Google has recently switched over to. Every feature is optimized for smartphones, which are tricky to work with, and then elegantly adapted to desktop displays.

The end result is that you have a site that is easy to purchase off of on a smartphone or tablet, and which Google universally stamps as “Mobile Friendly.” That Google approval is important for the SEO value it conveys to mobile searchers!

2) Site Speed Optimizations

Part of being mobile friendly is being fast. Seconds count when your site is loading on a customer’s smartphone, so we are constantly looking for ways to supercharge your load speed. We are using best-practices and technical workarounds to give you the best balance of speed and visual gloss to convert your customers into profitable sales leads. These steps go above and beyond what Google recommends in their Speed Testing environment, so your site is super-fast and future-proof.

You can expect a lightning fast website with us - and one that is always accessible to your customers.

3) Bomb-Proof Website Hosting

Hosting your site with Spectrum is easy, and here’s the great thing about it: your site has unparalleled reliability. Your website is like any tool in your toolbox, it’s most important feature is its reliability! 

With Spectrum taking care of your hosting, we store your site on two remote servers. If the server in Chicago goes down due to a power outage or any other reason, your backup server kicks on automatically. Your customers are never stuck looking at a 404 Error and can always buy from your business.

No one else matches that level of reliability, and we offer it to you at no additional charge.

So there you have it! Three quick updates on your site speed. Feel free to shoot us an email if you have any questions!