Google’s given us one more treat before the end of 2018, and this time, it’s a new display campaign allowing advertisers to pay per conversion. Here’s how it works: Instead of charging businesses for ad clicks or impressions, Google has introduced new bidding options where advertisers are charged wh...


When major advertisers in the home services industry provide paid media reporting at the end of every month, they provide a CPL that is comprised of all of the leads in your total ad spend. Those leads include product keywords, service keywords, and most importantly, your branded keywords. Although...


Advertising on YouTube is becoming an increasingly important avenue for home service businesses to capture and convert leads. Not only does it increase lead quality, but it also does so at an effective cost. If you want to get the most out of your YouTube ad spend, though, you have to tie your strat...


If you ask the average home service professional if they are advertising on YouTube, most would say “no.” And we think it’s time to change that! YouTube advertising offers huge opportunities for contractors, service technicians, and remodelers. Let’s break down how YouTube ads will help you dri...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

Digital Marketing
Rethink the way you market, integrate your lead generation strategies into one.
Spectrum Insider
Maximize your success with Spectrum’s unique approach to lead generation.
Software Innovation
Stay up to date on the latest and greatest lead generation software.
Get Spectrum's Latest Resources In Your Inbox.