Spectrum Communications & Consulting Inc. Blog: home shows
We recently put together your home show prep checklist to make sure your business was ready for home show season. But now home show season is in full gear, and we want to help you close more of those leads! You’ve devoted your whole weekend, your money, and your employees’ time to the show. Now yo...
Get ready—it’s home show season! We are sure you’re gearing up to attend many events. Packing and traveling can be stressful- but don't forget your marketing strategies before hitting the road! Which is why we put together a handy preparation checklist to make sure no details slip...
Get ready—it’s home show season! We are sure you’re gearing up to attend many events. Which is why we put together a handy preparation checklist to make sure no details slip through the cracks (download it below!). But first we want to address a major issue we’ve been seeing at home shows&md...
When it comes to home shows, it’s a buyer’s market. There are hundreds of companies with products and services just like yours, all vying for attention. So, how do you ensure potential customers are choosing your business? We’ve outlined our four-step process so you can connect with attendees the ri...
Home Shows are a great source of home improvement leads. Like any great lead source, the best companies in the business have a process to make it work for them. Here are 6 quick wins that you can implement to make your event marketing a lead generation machine. Follow the Leader Your bottom line per...
It’s the peak of event marketing team, and we know that your event experts are feeling the pressure. Between setting up new events, coordinating teams of demonstrators, and finally running the shows and growing your business, your event marketing manager's plate is full. Let us help you with that! A...
Most contractors go to their home shows and events over the weekend, and then reach out to their customers on Monday to set or confirm appointments. Not only does this add to your workload on Monday morning, as you’re transcribing and calling show leads, it is also losing you sales. Think about it:...
As a Spectrum partner, you already have the tools to track the business that comes to you, but what about the business you go out and seek? Marketing events serve as reliable and affordable platforms to showcase the value your company can provide potential customers. As such, it’s crucial to have a...
With home show season winding down, it’s time to look over your performance this year. You need to know which events performed best, to plan your investments for next year. The problem is that there are a ton of moving parts and metrics to keep track of in event marketing, so knowing your performanc...
Every weekend, your home show team is out there trying to persuade potential customers to sit with your sales force. You can help your demonstrators build more business by creating structures and systems that lead to set appointments. Here are 10 proven rules to help your demonstrators win the most...
