How to Build a Successful Home Show Strategy
With home show season winding down, it’s time to look over your performance this year. You need to know which events performed best, to plan your investments for next year. The problem is that there are a ton of moving parts and metrics to keep track of in event marketing, so knowing your performance is harder than it might seem. We have a plan to make it simple!
Ready to track your event marketing ROI? Download our spreadsheet to the right to get started!
Tracking your ROI is more urgent now than ever: we’ve heard from remodelers that home show attendance is dropping. Event producers are notoriously tightlipped about attendance, so we can’t say for sure, but all the more reason to tightly monitor your performance!
If you’ve been hitting the home shows this season, we put together a handy guide for you to keep track of your ROI. Here are some of the factors you need to consider.
- Labor. Factor in all of your costs, such as the labor to set up your booth and pay your demonstrators, plus the salary of your events manager.
- Materials. Count the cost of buying or building your booth, in addition to printed materials and the branded goodies you hand out.
- Fees. Many remodelers start and stop here, but you want to include the event fee as well!
Once you know your costs, you can compare them against the appointments you’ve set and the revenue you won from those appointments. From there, you will know your ROI as a percentage of marketing cost.
Sound like a lot of math? Here at Spectrum, we love math! We did the heavy lifting for you, and even built you a convenient spreadsheet with automated formulas. Download that below to get a handle on your event marketing ROI.