Spectrum Communications & Consulting Inc. Blog: event marketing
Home Shows are a great source of home improvement leads. Like any great lead source, the best companies in the business have a process to make it work for them. Here are 6 quick wins that you can implement to make your event marketing a lead generation machine. Follow the Leader Your bottom line per...
Most contractors go to their home shows and events over the weekend, and then reach out to their customers on Monday to set or confirm appointments. Not only does this add to your workload on Monday morning, as you’re transcribing and calling show leads, it is also losing you sales. Think about it:...
The Spectrum team just got back from KBIS & IBS today, and as always, it was an eye opener. From brand-new product lines to high-tech innovations, Orlando was the place to be this week. There were more than 2,100,000 square feet of booths. For those of you keeping track in the audience, tha...
Attending KBIS & IBS this year? We certainly hope so! It's a great opportunity to grow your business by leveraging the expertise and savvy of some of the most sophisticated remodelers in the country. If you are planning on attending KBIS & IBS, we have an exclusive gathering at the Minus 5 I...
With home show season winding down, it’s time to look over your performance this year. You need to know which events performed best, to plan your investments for next year. The problem is that there are a ton of moving parts and metrics to keep track of in event marketing, so knowing your performanc...
