WATCH THE VIDEO! Rather Read? Here's the Full Transcript What’s up everyone, it’s Jim over at Spectrum. It’s not often that we have breaking news within home service marketing, but when we do, we can be sure it’s a sign of great things to come. Late last week, Facebook announced that it...


Having a Customer Relationship Management system (CRM) is clearly important for home service businesses. They help you gather lead information and keep track of where a customer is in your business processes—but they can be so much more. Hidden within your CRM is a whole gold mine of potential...


Big things happening on the digital and home services front this week! Here are three major updates from Google, Facebook, and HomeAdvisor that will affect your business. #1- BREAKING NEWS from Google: The Official Rollout of Mobile-First Indexing After a year and a half of testing, Google offi...


Even if you use social media regularly for your personal account, understanding social media for business is a different story. Unlike your personal account, your business account can’t just post a random photo at 10 PM on a Tuesday because you feel like it. When and what you post for business socia...


In a recent announcement, Facebook plans to change the way we interact with pages, people, and our newsfeed.  How does the algorithm currently work? Right now, Facebook determines what we see in our newsfeeds by ranking content. They use indicators like how many people engage with a post throug...


Last week we saw two big updates from tech giants Facebook and Google. Both of these changes will have major effects on home service businesses, so read up! Update #1: Facebook De-Emphasizes Commercial Content What’s the Update? Facebook’s user engagement has declined, so in an effort to increase it...


As a contractor, you know the importance of social media as a revenue generator for your business. With over 2 billion monthly active users on Facebook, the potential to gain new business is overwhelming. While the potential leads are numerous, they tend to be softer leads (aka people that aren’t as...


Just this week, Facebook stock hit record highs, having grown 44% year-over-year. Facebook is a massive company, so growing by almost half is a huge deal. The driver behind that growth is surprising, and you may have noticed it taking over your Facebook newsfeed – highly targeted Facebook Ads. What...


Eager to jump right in and get reviews? Download our 3-Step Guide for instructions! Your reputation online is not a single, unitary thing – it isn’t just your Yelp rating or your testimonials on your own website. It is the whole panorama a customer sees when they search for you on the web. Do a...


British-born philosopher and religious scholar Alan Watts once eloquently stated: “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” Change is an inescapable part of life, and while 2014 has brought many changes, one thing always stays the same: your s...


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