Blog: Lead management
An effective marketing strategy requires multiple customer touchpoints through a variety of channels. As technology advances, customers consume media through a number of platforms and your company should meet them where they are! However, for a diverse marketing portfolio to be successful, it’s crit...
As digital becomes more robust with advertising opportunities, it is more important than ever to track your inbound leads. Tracking your leads is not inherently complicated, but it requires constant vigilance in order for it to be effective for your business. Lead tracking is not simply asking a c...
Over the last year, we’ve discussed the importance of prioritizing leads that best align with your business, so you can maximize your sales team’s performance and increase your bottom line. Now, we have a software solution that delivers just that. With Predictive Sales AI, a Spectrum Communications...
Generating leads is the key to expanding your business, but do you have a solid marketing plan to ensure continued growth? Between online visibility, digital ads, and maintaining a relationship with current customers, there are a lot of factors that must work together in order for your business to r...
In the home improvement industry, your company’s growth follows a set path. From the struggle of being a one-man-show through the ultimate goal of selling your business or passing it on, you can count on passing the same 4 stages on your way. The Rockefeller Habits refers to the transitions bet...
Big news this week from two of the largest names in the home services space – Angie’s List has accepted a buyout offer from HomeAdvisor’s parent company, IAC. This follows a rough year for Angie’s List, which saw a steady stream of bad news, including poor stock performance, steady layoffs, an...
Here at Spectrum, we are always looking for new ways to generate leads and bottom-line revenue for our partners. Today, we are announcing a partnership with HomeAdvisor, the largest nationwide source of home service leads available for retail. Here are some of the exciting developments we have to he...
Moving is a seasonal business. The American Moving and Storage Association named May as National Moving Month to mark the beginning of moving season. Roughly 65% of annual moves occur during the 6 months between April and September, and that busy season is coming to a close. It’s not all bad news, t...
We listen to a lot of phone calls coming into our remodeling partners, and you might be surprised to see how often we see this conversation happen. Customer: “Do you sell Andersen?” (or any brand you don’t sell) Remodeler: “No, we sell our own brand of vinyl windows. Are you interested in those?” Cu...
Every salesman loves a referral – it’s like your previous customers have already sold the job, and your sales team only has to prepare the paperwork! In comparing different lead sources for remodelers, nothing compares to referrals, both in terms of having a high closing rate and a low rescission ra...
