With over 90 million users Google+ is quickly becoming a competitor in the social media space.  Launched in June 2011, Google+ is the search engine leader's social networking site.  With its extreme growth and effect on search, Google+ is giving other social media outlets, such as Facebook...


What sets your local search listing apart from the rest of the stack? If you don’t have the answer or if you don’t rank at all in local search, Google 360 is a game changer. Consumers are constantly looking to see what sets your business apart. With so much information online, they're no longer si...


Open up a Google Chrome browser and go to your website. Take a look at your website’s URL. Does it start with HTTP or HTTPS? If you see HTTP, Google’s latest announcement is definitely going to affect you. Starting in July 2018, all websites that have not migrated over to HTTPS will be marked as “...


Last week we saw two big updates from tech giants Facebook and Google. Both of these changes will have major effects on home service businesses, so read up! Update #1: Facebook De-Emphasizes Commercial Content What’s the Update? Facebook’s user engagement has declined, so in an effort to increase it...


Digital personal assistants, like Amazon Echo, Google Home, or practically any smartphone, are a standard in the homes your dealers are selling into. The question is, how can your brand take advantage and broadcast your message using this new technology today? Here is an instructive example: You may...


Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...


Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...


In the home improvement industry, we are constantly looking for new ways to make the phone ring. From billboards to TV ads to great websites, we want to persuade potential customers on the market for our products to pick up the phone and call us. A great Google feature just became available to help...


Showing up every time your brand is searched for, your Google My Business listing is a great and FREE tool to grow your online presence. Until this week, your company had relatively little control over what was featured on your listing. Not anymore! Starting this week, you have full control over you...


In an interesting change, Google has begun testing a new search format that will have a deep impact on the home improvement industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displa...


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Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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