Spectrum Communications & Consulting Inc. Blog: google+
Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...
Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...
In the home improvement industry, we are constantly looking for new ways to make the phone ring. From billboards to TV ads to great websites, we want to persuade potential customers on the market for our products to pick up the phone and call us. A great Google feature just became available to help...
Showing up every time your brand is searched for, your Google My Business listing is a great and FREE tool to grow your online presence. Until this week, your company had relatively little control over what was featured on your listing. Not anymore! Starting this week, you have full control over you...
In an interesting change, Google has begun testing a new search format that will have a deep impact on the home improvement industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displa...
In an interesting change, Google has begun testing a new search format that will have a deep impact on the moving industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displaying companies...
There is a whole lot to love in the Google Local platform. For starters, you can advertise your business directly in Google searches at no cost for your core services. On top of that, your Google Local profile will appear almost every time your brand name is searched. Spruced up with...
As our valued customers, the team here at Spectrum wants to keep you in-the-know about the latest and greatest in digital marketing. Last week, Google made an announcement that as of July 28, the search giant would begin cracking down on unclaimed or dormant Google+ Local pages (now called Google My...
Attic remodeling in Chicago Interior remodeling company in St. Louis Basement renovation company in New England In the SEO industry, the above phrases are known as “long-tail keywords” or LTKs. They are longer and more specific than their “short” counterparts, which are more frequently searched. How...
Google knows you better than you think. By constantly reinventing the algorithm that drives its search results, Google is doing one thing: becoming more intuitive. That’s right; Google is becoming better and better at discerning what people are searching for. In addition to organizing the Internet’s...
