Not All Leads Are Created Equal

Rather Read? Here's the Full Transcript: As busy season comes to a close, it’s important to make sure you and your team stay disciplined with your inbound leads. Up until this point, the home services industry has built itself upon the notion the more leads the better. That all leads are created e...


It’s natural to want to pursue all of the leads that contact your business. After all, we’re taught that every lead is an opportunity. While every lead might bring some sort of opportunity to your business, not all opportunities are created equal nor are they all worth your while. Instead, have you...


You’re already generating leads by working with Spectrum, but we wanted to take it a step further. Instead of just capturing leads, we want to provide insight behind the leads, so you can better understand who you’re selling to before you walk into your consultation.  Spectrum is excited t...


When it comes to home shows, it’s a buyer’s market. There are hundreds of companies with products and services just like yours, all vying for attention. So, how do you ensure potential customers are choosing your business? We’ve outlined our four-step process so you can connect with attendees the ri...


Promotions are an effective way to generate interest in your business, but if they aren’t done right, they can have a negative effect on your ability to generate leads. We’ve covered effective promotion types in a past post, but now we’re taking you through some common issues we see in home service...


Top Sales Tips for Contractors

As a contractor, you know that having a strong sales team is the key to gaining business and converting leads into lifelong customers. As it is, a great sales presentation should be an indication of the great service to come. Sometimes, it’s easy to forget that finding success in sales boils down to...


In-home consultations are the key to generating revenue for your remodeling business. It’s your chance to meet with a potential customer and close a deal. At Spectrum, we build your online presence to obtain quality leads for your company, but we also understand your needs beyond the screen. There a...


Your number one goal when you head out to a potential customer’s home for your initial visit is to build trust. After all, to confidently hire you, your customer must have confidence that you will do what you say you will. There is one question that you may be leaving out of your sales script that c...


According to Remodeling Magazine, 15-20% of sales appointments are one-leggers, or sales calls with only one homeowner present. Deciding to leave 20%+ of sales on the table is an enormous decision, so you should really think about your process for turning one-leggers into profitable business. Here a...


Remodeling Magazine just released their 2017 Cost VS Value Report. This is an in-depth look at the return on investment for a huge variety of home improvement projects nationwide and in your area. With this sort of data, your sales team can make a concrete argument to the consumer – after all, your...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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