Blog: sales strategies
Financing is one of the fastest growing industries in the home services sphere. In fact, over 50% of all home improvement projects over $5,000 are financed. Financing increases both your customer engagement and closing potential, making it a valuable aspect to any home services business. How can fin...
Spectrum-PSAI is pleased to announce our partnership with Certified Contractors Network (CCN). By combining our decades of home services industry expertise, this partnership will grow quality lead opportunities for contractors by helping them scale their business through smart lead generation. Incre...
Home services companies across the country are tapping into artificial intelligence to improve their sales strategies. Spectrum’s Predictive Sales AI uses artificial intelligence to identify the incoming leads who are most likely to buy, so you can spend less time and money pursuing cold leads. As a...
Rather read? Here's the full transcript! As 2018 is coming to a close, I know that everyone is incredibly focused on their 2019 goals and how to effectively get there. One of those big pieces is going to be retroactively looking back at how every single marketing channel that you provided...
Rather Read? Here's the Full Transcript: As busy season comes to a close, it’s important to make sure you and your team stay disciplined with your inbound leads. Up until this point, the home services industry has built itself upon the notion the more leads the better. That all leads are created e...
It’s natural to want to pursue all of the leads that contact your business. After all, we’re taught that every lead is an opportunity. While every lead might bring some sort of opportunity to your business, not all opportunities are created equal nor are they all worth your while. Instead, have you...
You’re already generating leads by working with Spectrum, but we wanted to take it a step further. Instead of just capturing leads, we want to provide insight behind the leads, so you can better understand who you’re selling to before you walk into your consultation. Spectrum is excited t...
When it comes to home shows, it’s a buyer’s market. There are hundreds of companies with products and services just like yours, all vying for attention. So, how do you ensure potential customers are choosing your business? We’ve outlined our four-step process so you can connect with attendees the ri...
Promotions are an effective way to generate interest in your business, but if they aren’t done right, they can have a negative effect on your ability to generate leads. We’ve covered effective promotion types in a past post, but now we’re taking you through some common issues we see in home service...
As a contractor, you know that having a strong sales team is the key to gaining business and converting leads into lifelong customers. As it is, a great sales presentation should be an indication of the great service to come. Sometimes, it’s easy to forget that finding success in sales boils down to...
