Evaluating ROI Across All Marketing Channels
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As 2018 is coming to a close, I know that everyone is incredibly focused on their 2019 goals and how to effectively get there. One of those big pieces is going to be retroactively looking back at how every single marketing channel that you provided dollars for turned into revenue for you. I’m not just talking about simple ROI, I’m talking about average ticket, average closing percentage, and how your sales staff truly reacted to the leads that all of those channels generated.
Now, in an exercise like that, it can be incredibly difficult to make sense of all of the variables that come into the picture. It becomes incredibly difficult to try and track something like that in something like a simple spreadsheet, because we all know it gets cluttered, it gets confusing, and key information is always omitted.
What I’m talking about is taking advantage of Spectrum’s Predictive Sales AI platform, and with our comprehensive dashboard, being able to see what marketing channels are generating revenue for you, and which marketing channels are becoming a black hole for your marketing budget. I’m not talking about simple dollars in and dollars out, I’m talking about analyzing all of those minute details that drive value for you and your business. With the Predictive Sales AI platform, you’ll be able to integrate with your CRM, giving your sales and marketing team a true, up to the minute impression of what channels are driving results for you. It’s no longer a guessing game for your sales manager to decide what salesperson is going to get what lead and when. Our platform takes into consideration his or her historical performance and makes those key decisions for you. It will ensure that your sales staff is getting the most profitable leads and leads to an increase in revenue in 2019.
The moral of the story is, the truth lies in the data. If you’re not taking into consideration all of the moving pieces, you’re going to misconstrue what’s really driving your business. That’s why with Predictive Sales AI by Spectrum, you have the ability to analyze every single channel simultaneously, flow leads in and out of your CRM, and analyze how every single dollar you spend generates business or doesn’t generate business for your company. It is the most holistic view any home services company can generate to truly analyze their marketing efforts. I can guarantee, if you’re not looking this in-depth into how your marketing programs are running, you will be quickly left behind.
That’s going to do it for this week’s Spectrum Marketing Minute. Be sure to tune into our continued series on the tools and features of the Spectrum platform and how it can make 2019 the best year yet. Thank you, and I’ll see you next week.