Spectrum Communications & Consulting Inc. Blog: Digital Marketing
An effective marketing strategy requires multiple customer touchpoints through a variety of channels. As technology advances, customers consume media through a number of platforms and your company should meet them where they are! However, for a diverse marketing portfolio to be successful, it’s crit...
There are billions of active users on social media platforms and the internet as a whole. How can you cut through the noise and reach potential customers with impactful ads? It may seem counter-intuitive, but in order to expand your audience, you should narrow your focus to the consumers who make se...
As the busy season begins to slow, now is an excellent time to solidify your review generation strategy. Whether you ask for reviews after the job is done or take stock of your projects and their review potential at the end of the season, reviews add value to your business. How can reviews make a di...
Facebook is a major player in the home improvement industry. It's a great way to connect with your customer base and reach new audiences. How can you make Facebook more effective for your business in 2022? Let’s talk about three areas you should focus on this year. Maximize Your Opportunities on Fac...
Storm season is starting to ramp up and with that comes revenue opportunities. How can you position your business to maximize a storm the moment it strikes your market? The key to success relies upon having the right technology to support your team. Check out how our software uses weather data to dr...
Spectrum is excited to announce the arrival of the industry’s first A.I. Weather Engine. With A.I. Weather, contractors can power their storm season with weather data and A.I. tools to generate year-round revenue. Go Further this Storm Season with the A.I. Weather Engine PSAI took a two-pronged appr...
What goals do you have for your business in 2022? Cultivating a strong reputation should be at the top of your list. With consumers increasingly turning to digital in the home improvement sphere, reviews are more critical than ever to generating new leads for your business. Take Your Reviews to the...
Google announced a change in its policy regarding review display in organic search results. As your digital marketing experts, we break down what you need to know. What is Changing? Google updated its algorithm to alter the way reviews appear in organic search. Subsequently, there are new requirem...
As digital becomes more robust with advertising opportunities, it is more important than ever to track your inbound leads. Tracking your leads is not inherently complicated, but it requires constant vigilance in order for it to be effective for your business. Lead tracking is not simply asking a c...
There are a ton of things you can improve upon when it comes to your digital marketing strategy, but what should you tackle first? What are the changes, the trends, the must-have for marketing? We analyzed Google’s marketing statistics and broke down the 4 aspects of digital marketing critical to yo...
