Promotions are an effective way to generate interest in your business, but if they aren’t done right, they can have a negative effect on your ability to generate leads. We’ve covered effective promotion types in a past post, but now we’re taking you through some common issues we see in home service...

When incentivizing a person to choose your business, one of the most effective practices is using promotions. You may already be offering some, but not all promotions are created equal. You want to choose one that plays to specific consumer behaviors and incites a sense of urgency. So which promot...

Your website is the foundation of your business. It describes who you are, what you do, and how you can positively influence a customer’s life. Your site could be hitting all the right marks, but a shopper still clicks that dreaded “X” button.  How can you prevent this from happening? Spectrum'...

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