Spectrum Communications & Consulting Inc. Blog: lead generation
There are billions of active users on social media platforms and the internet as a whole. How can you cut through the noise and reach potential customers with impactful ads? It may seem counter-intuitive, but in order to expand your audience, you should narrow your focus to the consumers who make se...
As digital becomes more robust with advertising opportunities, it is more important than ever to track your inbound leads. Tracking your leads is not inherently complicated, but it requires constant vigilance in order for it to be effective for your business. Lead tracking is not simply asking a c...
There are a ton of things you can improve upon when it comes to your digital marketing strategy, but what should you tackle first? What are the changes, the trends, the must-have for marketing? We analyzed Google’s marketing statistics and broke down the 4 aspects of digital marketing critical to yo...
As it becomes increasingly difficult to generate quality leads through Google AdWords, service providers have found opportunity in Local Services by Google, an exclusive platform that allows advertisers to receive and engage with potential customers in a custom dashboard. At the end of 2018, due to...
Since its inception earlier this year, Local Services by Google has opened new digital avenues for home services businesses looking to supplement their lead generation. Now, Google has expanded their service areas for roofers to include more regions. A Quick Recap of Local Services by Google...
You may have heard that Google has been rolling out a lead generation program called “Local Services” for home services business like plumbers and electricians—but now they’re expanding the program to moving businesses! This is a big deal for movers because it will affect how you appear in sea...
Advertising on YouTube is becoming an increasingly important avenue for home service businesses to capture and convert leads. Not only does it increase lead quality, but it also does so at an effective cost. If you want to get the most out of your YouTube ad spend, though, you have to tie your strat...
Like most home professionals, a sizable portion of your lead generation comes in the beginning of the year from working the floors at home shows. Now that home show season is wrapping up, you may be wondering where you should turn for your next lead source. Instead of finding a new source of leads,...
Holding on to your best and most prolific dealers is a competition. As quality companies, your high-volume dealer is being sought out and pitched by your competitors. Keep an eye on the nationwide trends to make sure that your network can grow in sales volume and retain the very best organizations!...
When you’re planning your marketing budget as a contractor, the number one question you need to ask yourself is how many leads do I need to meet my revenue goal? This one question will frame your entire marketing strategy. You need to put enough money towards your marketing budget to ensure that y...
