Since its inception earlier this year, Local Services by Google has opened new digital avenues for home services businesses looking to supplement their lead generation. Now, Google has expanded their service areas for roofers to include more regions. A Quick Recap of Local Services by Google...

Google’s lead generation program is making waves in the home services industry. If you’re part of the program and are tackling it on your own, we wanted to share some helpful knowledge on the ins and outs of Local Services ads by Google. How can you get higher rankings on Local Services ads? First,...

Google AdWords Update

This week, Google announced a major update to their AdWords platform that will improve the way you market your business on mobile. The update streamlines your advertisements by improving user engagement and readability. As digital marketing experts, we’ve broken down the things you need to know...

In an interesting change, Google has begun testing a new search format that will have a deep impact on the home improvement industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displa...

About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

Digital Marketing
Rethink the way you market, integrate your lead generation strategies into one.
Spectrum Insider
Maximize your success with Spectrum’s unique approach to lead generation.
Software Innovation
Stay up to date on the latest and greatest lead generation software.
Get Spectrum's Latest Resources In Your Inbox.