Last week we saw two big updates from tech giants Facebook and Google. Both of these changes will have major effects on home service businesses, so read up! Update #1: Facebook De-Emphasizes Commercial Content What’s the Update? Facebook’s user engagement has declined, so in an effort to increase it...


2018 Trends You Need To Know

With 2017 in the books, it’s time to tackle the new year! At Spectrum, we’ve analyzed the digital marketing landscape and compiled the top trends to look for in 2018, so you can plan your year with intention and drive your business forward.  


In 2017, we worked with hundreds of home service companies to increase lead generation. Watch our video to see 3 of the top strategies that drove success for our partners. Planning for 2018? Take these strategies into 2018 by downloading our digital marketing plan template made specif...


We hear it all the time: the digital age is here, and it’s evolving faster than most industries can keep up with. It’s an idea that creates a lot of excitement because of the many ways content can be shared and supported across multiple platforms. This expanding digital marketplace, however, also ca...


In a perfect world, you’d have all the time to run your business, manage people, and develop the perfect marketing plan to drive your business forward. But in reality, one of these items usually falls to the wayside—and it’s typically your marketing. Let’s break down why this happens. 1. Skill...


Rethinking Your Lead Strategy

Generating leads is the key to expanding your business, but do you have a solid marketing plan to ensure continued growth? Between online visibility, digital ads, and maintaining a relationship with current customers, there are a lot of factors that must work together in order for your business to r...


How to Take a Better Photo

Visual marketing is quickly becoming one of the most important selling tools for your business. Luckily for you as a remodeler, you’re in the business of making customers' homes look and feel better. How can you take professional-grade photos to feature your work without hiring a professional photog...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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