Spectrum Communications & Consulting Inc. Blog: Digital Marketing
When major advertisers in the home services industry provide paid media reporting at the end of every month, they provide a CPL that is comprised of all of the leads in your total ad spend. Those leads include product keywords, service keywords, and most importantly, your branded keywords. Although...
Rather Read? Here's the Full Transcript: As busy season comes to a close, it’s important to make sure you and your team stay disciplined with your inbound leads. Up until this point, the home services industry has built itself upon the notion the more leads the better. That all leads are created e...
What if you knew everything about a home before walking through the door? It’s truly the home that’s eligible for a sale, so your sales team should know as much about it as possible before walking into an appointment. Understanding a home inside and out starts with knowing key data points about that...
An effective sales strategy means understanding your current customer and what they need. Your sales reps must have the right energy to connect with a potential customer during a consultation. After all, sales in the home services industry is personal in nature, as you’re working to improve a custom...
It’s natural to want to pursue all of the leads that contact your business. After all, we’re taught that every lead is an opportunity. While every lead might bring some sort of opportunity to your business, not all opportunities are created equal nor are they all worth your while. Instead, have you...
As a home services professional, generating leads is a priority for your business. But do you have a plan in place for evaluating and pursuing your leads? Growing your business depends on your ability to sell to the right leads that offer a high return on investment. That’s why we developed Predicti...
Last week we attended Certified Contractors Network’s Dream Bigger Conference and got the latest on what’s helping contractors grow. Over the course of three days, we heard many great ideas on how contractors can take their business to the next level and run a more successful enterprise. The confere...
You’ve probably been contacted by shady agencies in the past. Well now Google is taking action against these agencies with a handy new complaint form tool. In the new form, if you believe a third-party agency is violating Google My Business’s third-party policies, you can report their shady behavior...
WATCH THE VIDEO! Rather Read? Here's the Full Transcript What’s up everyone, it’s Jim over at Spectrum. It’s not often that we have breaking news within home service marketing, but when we do, we can be sure it’s a sign of great things to come. Late last week, Facebook announced that it...
You want to be the best in your market, but we promise you—without a good mobile website, your business is going to fall behind. Google has started rolling out mobile first indexing, meaning your site will soon be judged based on its mobile version. With changes coming your way, it’s the perfe...