Spectrum Communications & Consulting Inc. Blog: Yahoo!
Pay-per-click ads, as most of you well-know, appear on the side and at the top of Google, Bing and Yahoo! SERPs. They're used to direct customer traffic to websites, funneling millions of people to the optimized landing pages of companies from virtually every industry. Pay-per-click, or PPC, is a tr...
Little-known fact: free listings are the key to successfully promoting your local business online. The Internet, without question, is the primary method of individuals and businesses alike to research local companies. More and more businesses are reaching these prospects through the use of free loca...
Search engines, like the stock market, are constantly changing because their algorithms are directly influenced by the people who use them. And as long as The Times Keep On A-Changin’, so will the Internet search game. For example, Google handles approximately 100 billion searches every month. Those...
Mary Meeker, the head of Morgan Stanley’s Global Technology Research Team, took the stage at Akamai’s 2010 State of the Internet report and said that within the next five years “more users will connect to the Internet over mobile devices than desktop PCs.” Well, whad’ya know? 2012 is almost over, an...
