Spectrum Communications & Consulting Inc. Blog: March 2017
Can you place a dollar value on happiness? If it’s your customer’s happiness, yes you can! For movers, your relationship with your customer isn't over when the move ends. If your customer walks away happy from doing business with you, they remember you the next time they move, they mention you to fr...
Can you place a dollar value on happiness? If it’s your customer’s happiness, yes you can! In the remodeling industry, working on your client’s home is not a one-time thing. If your customer walks away happy from doing business with you, they remember you the next time they have a project, they ment...
There’s no feeling like a job well done – knowing that you’ve moved your customer and their family across the country, and they are now safely in their new home. When you do great work, you want to make sure that you are highlighting it to potential customers, too! One key way to do that is to...
Homeowners and remodelers head out to homeshows with different goals in mind. A homeowner wants to see new ideas for their home, to weatherize the exterior or beautify the interior. As a remodeler, you go to the show hoping to grow your business by inviting homeowners to set appointments and meet wi...
We all know that moving is relationship-based. This is why referrals close at such a high rate. It’s a challenge, though, to build that relationship in the home. Your sales team needs every advantage to develop trust and win the client over to doing business with you. One key technique to build trus...
We all know that home improvement sales is relationship-based. This is why referrals close at such a high rate. It’s a challenge, though, to build that relationship in the home. Your sales team needs every advantage to develop trust and win the client over to doing business with you. One key techniq...
Here at Spectrum, we are always looking for more ways to grow your moving business. You may have heard about your colleagues booking moves using video chat. We think this is a great idea, so we built a 100% secure video chat platform right into your website! Rather than using Snapchat, Skype, or som...
It’s the peak of event marketing team, and we know that your event experts are feeling the pressure. Between setting up new events, coordinating teams of demonstrators, and finally running the shows and growing your business, your event marketing manager's plate is full. Let us help you with that! A...
For the moving industry, technology moves at a mile-a-minute. Previously, sales had to be done face-to-face, which requires a lot of inefficient driving and the risk of no-shows. Today, movers have options to supplement the classic sit-down. Many movers are turning to off-the-shelf apps like Facetim...
According to Remodeling Magazine, 15-20% of sales appointments are one-leggers, or sales calls with only one homeowner present. Deciding to leave 20%+ of sales on the table is an enormous decision, so you should really think about your process for turning one-leggers into profitable business. Here a...
