A Good Response Is a Fast Response

According to the Harvard Business Review , companies that respond to their online leads in less than an hour are 7x more likely to “qualify” the lead . In other words, if you respond to a quote request, phone call, email – what have you – within 60 minutes, it’s far more likely you’ll convert that...


Ever heard of Vivian Maier? She was born in New York City but spent the first half of her life in France. When she moved back to the United States, she settled in Chicago, where she worked as a nanny and took photographs in her spare time – tens of thousands of photographs. Her pictures, which are a...


Before you create content (i.e., articles, webinars, SlideShares, etc.), you must first have a very clear understanding of your target audience. These are the people you would most benefit from influencing. These are your prospects; your (hopefully) future customers. The most actionable tip I can of...


There were thousands of decisions that went into your website: Which pictures did your company choose to use? Which features did the writers focus the most on? Which products/services did you list first on the home page? Here’s an example of a common decision: Your designer has 3 different photos th...


Steve Jobs was a masterful marketer. Because he positioned Apple as an experience, not just a product. He recognized that people connect with striking, beautiful images and actually acknowledge well-crafted, compelling headlines. Apple’s website, for example, is an experience. Every headline generat...


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