Spectrum Communications & Consulting Inc. Blog: September 2016
Increasingly, your customers are expecting instant gratification. If they have questions that they need answered before they buy, especially after hours, they expect to instantly get ahold of someone at your company for an answer. This customer demand for instant gratification is a blessing and a cu...
As a Spectrum partner, you already have the tools to track the business that comes to you, but what about the business you go out and seek? Marketing events serve as reliable and affordable platforms to showcase the value your company can provide potential customers. As such, it’s crucial to have a...
Moving can be a brutally competitive business. With the amount of tiny companies charging next-to-nothing for their moves, you can really feel the pressure on pricing. One way to secure your company against price competition is to offer add-on services that your customer simply cannot resist. Here a...
With home show season winding down, it’s time to look over your performance this year. You need to know which events performed best, to plan your investments for next year. The problem is that there are a ton of moving parts and metrics to keep track of in event marketing, so knowing your performanc...
“But wouldn’t a smaller pool of rave reviews achieve the same result? Okay, let’s say quality is king – how many reviews are my customers reading before they buy? A large review archive is preferred, but how much is too much? Is there such a thing?” “Are people even reading these?” Does the mention...
When this year’s Remodeling Top 550 rankings came out, the team at Spectrum jumped on the data to try and determine some of the factors that make the best the best. We hope that our insights will help you improve your own remodeling company’s bottom line and make those who are already searching for...
Just this morning, Google released a major change to how they show reviews in Google Search results. This is going to have a major impact on the visibility of your reviews across the web, and ultimately on your bottom line! Click below for a quick, 2-minute introduction to the new format....
Moving is a seasonal business. The American Moving and Storage Association named May as National Moving Month to mark the beginning of moving season. Roughly 65% of annual moves occur during the 6 months between April and September, and that busy season is coming to a close. It’s not all bad news, t...
As experts in the remodeling industry, we are frequently scratching our heads about consumer reviews. We’ve reported previously that reviews have a huge impact on your bottom line, but it wasn’t clear how your customers were using reviews to pick your company. How many reviews are your custome...
