Spectrum Communications & Consulting Inc. Blog: February 2016
The short answer: definitely, unequivocally YES! Business owners tend to (fairly) focus on negative reviews – but the majority of reviews on Yelp are 4 or 5 stars! The more reviews you have, the higher your star-rating tends to be, so you should aim to get as many reviews as possible. The long answe...
When you’re running a sophisticated business at scale, your interactions with your customers can quickly become complex—and overwhelming, to say the least. From the first contact to setting and confirming the appointment, you’ll need to have systems in place to make sense of a truly complicated proc...
Breaking news! Google Search Results are now displaying paid-search advertisements in a radically different way. You may not have noticed this morning, but the traditional 3-placements with trailing ads off to the right side are no more. Instead, Google Ad Placements now display placements above the...
Reading through the industry forums for construction and the remodeling industry, I frequently see business owners asking how long they should expect to wait before their organic strategy starts generating leads. The responses are typically vague if given by an SEO provider, pointing to differences...
