Spectrum Communications & Consulting Inc. Blog: January 2013
1. End your prices in 9—it increases sales dramatically. According to eight studies surveyed by a Harvard Business Review contributor, products ending with a 9 (including the cents digit) outsold similar products ending in a different digit by 24%. Ending your prices with a 9 may increase sales even...
How Google Finds Websites: They go by several titles. Generically, they’re referred to as spiders or crawlers or bots – specifically, Google calls them Googlebots. These are programs that scan, or crawl, the Internet searching for new and/or updated pages to add to the Google index. In fact, every s...
Yesterday, Eddie Shleyner wrote an article about how to increase your Google traffic with easy writing techniques. You can also increase your Google traffic by making your Google results stand out from the pack visually. Remember, you only have one second to convince most readers that your website i...
Entering most anything into Google Search will yield you ten organic results, which are made up of ten separate component, or parts – though when it comes to influencing the click-through patterns of potential business leads, some of these parts are more important than others. In this two-part artic...
“Make pages primarily for users, not for search engines.” – Google Far too many webmasters make pages and sites which do not actually work well for humans. That is bad search engine optimization (SEO) and will cost your company sales. Here are some SEO mistakes you might be making and how you can fi...
