There’s no feeling like a job well done – knowing that you’ve moved your customer and their family across the country, and they are now safely in their new home. When you do great work, you want to make sure that you are highlighting it to potential customers, too! One key way to do that is to...


Homeowners and remodelers head out to homeshows with different goals in mind. A homeowner wants to see new ideas for their home, to weatherize the exterior or beautify the interior. As a remodeler, you go to the show hoping to grow your business by inviting homeowners to set appointments and meet wi...


We all know that moving is relationship-based. This is why referrals close at such a high rate. It’s a challenge, though, to build that relationship in the home. Your sales team needs every advantage to develop trust and win the client over to doing business with you. One key technique to build trus...


Draw a Map to the Sale

We all know that home improvement sales is relationship-based. This is why referrals close at such a high rate. It’s a challenge, though, to build that relationship in the home. Your sales team needs every advantage to develop trust and win the client over to doing business with you. One key techniq...


For the moving industry, technology moves at a mile-a-minute. Previously, sales had to be done face-to-face, which requires a lot of inefficient driving and the risk of no-shows. Today, movers have options to supplement the classic sit-down. Many movers are turning to off-the-shelf apps like Facetim...


According to Remodeling Magazine, 15-20% of sales appointments are one-leggers, or sales calls with only one homeowner present. Deciding to leave 20%+ of sales on the table is an enormous decision, so you should really think about your process for turning one-leggers into profitable business. Here a...


There is nothing as infuriating for your moving business as fake reviews. Whether they are from a competitor or a stranger, they are a blow below-the-belt that hurts your business. Here are 3 proactive steps to take charge when you see a fake review, to keep you from being on the defensive. Don't re...


Another great data set was released by Harvard’s Joint Center for Housing Studies. That study weighs in at a whopping 40 pages, filled with dense data tables and home-improvement data. We pulled out the most valuable insights for your business, so here are Spark Notes: Strong Market Ahead The remode...


Another great data set was released by Harvard’s Joint Center for Housing Studies. That study weighs in at a whopping 40 pages, filled with dense data tables and home-improvement data. We pulled out the most valuable insights for your business, so here are Spark Notes: Strong Market Ahead The remode...


How Movers Build Customer Loyalty

As a mover, you know the important of customer loyalty. One great move can win you referral business from friends and families for years to come. What you may not know is that you can strategically build customer loyalty, to turn your lasting relationships into a valuable source of more new mov...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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