What’s the first thing that comes to mind when you hear the words “ setting goals?” The phrase above can mean different things in different situations. It might inspire a feeling of lackluster indifference when the time rolls around for New Year’s resolutions or a sense of dread when applied t...


Think about your sales goals, and then think about how you feel before they’re met each month (or week, quarter, whatever time frame is applicable for your business). Are you relaxed and unconcerned, even if your profits depend on how well you convert your leads and sell your product or service? P...


I don’t care what your business is. I don’t care if you’re a carpenter or a mover or a painter or a limo driver. At the end of the day, service professionals are all trying to acquire more of the same old thing: quality leads. I say I don’t care what you do for a living because, as a copywriter, my...


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