Blog: December 2017
For remodeling manufacturers, determining the strength of a given geography can help you efficiently allocate your limited resources to ensure your most profitable dealers are living up to the opportunity in their area. But how can you tell exactly what that opportunity is? Getting the answer right,...
When you’re planning your marketing budget as a contractor, the number one question you need to ask yourself is how many leads do I need to meet my revenue goal? This one question will frame your entire marketing strategy. You need to put enough money towards your marketing budget to ensure that y...
Recently we hosted a webinar on Local Services by Google (formerly Google Home Services) and spoke directly with two Google representatives about some of your most burning questions on the pay-per-lead ad program. They had great insight on how disputed leads are handled, the future of the program, a...
In 2017, we worked with hundreds of home service companies to increase lead generation. Watch our video to see 3 of the top strategies that drove success for our partners. Planning for 2018? Take these strategies into 2018 by downloading our digital marketing plan template made specif...
You’re already generating leads by working with Spectrum, but we wanted to take it a step further. Instead of just capturing leads, we want to provide insight behind the leads, so you can better understand who you’re selling to before you walk into your consultation. Spectrum is excited t...
We love this time of year—holiday spirit is in the air, hot cocoa is flowing aplenty, and industry trend predictions are giving us ideas on how to boost our business. The amount of content out there can be overwhelming, though, so we dove into the industry reports for you and put together the...
Data—for many this word conjures up images of Excel spreadsheets and complicated tables with little actionable insight. This mindset can make it hard to see how data fits into the home services landscape. But with new technology and better tracking tools, “data” is getting a new face, particul...
