Spectrum Communications & Consulting Inc. Blog: Leah Valenti
About Leah Valenti
Last week we attended Certified Contractors Network’s Dream Bigger Conference and got the latest on what’s helping contractors grow. Over the course of three days, we heard many great ideas on how contractors can take their business to the next level and run a more successful enterprise. The confere...
You want to be the best in your market, but we promise you—without a good mobile website, your business is going to fall behind. Google has started rolling out mobile first indexing, meaning your site will soon be judged based on its mobile version. With changes coming your way, it’s the perfe...
You may have heard that Google has been rolling out a lead generation program called “Local Services” for home services business like plumbers and electricians—but now they’re expanding the program to moving businesses! This is a big deal for movers because it will affect how you appear in sea...
Almost every home service company is doing testimonial videos now. You can see them on any major contractor or remodeler’s website or YouTube channel. This means if you want your business to stand out, you have to be doing them better. Now that everyone has a camera built into their phone, all the...
Advertising on YouTube is becoming an increasingly important avenue for home service businesses to capture and convert leads. Not only does it increase lead quality, but it also does so at an effective cost. If you want to get the most out of your YouTube ad spend, though, you have to tie your strat...
Having a Customer Relationship Management system (CRM) is clearly important for home service businesses. They help you gather lead information and keep track of where a customer is in your business processes—but they can be so much more. Hidden within your CRM is a whole gold mine of potential...
If you ask the average home service professional if they are advertising on YouTube, most would say “no.” And we think it’s time to change that! YouTube advertising offers huge opportunities for contractors, service technicians, and remodelers. Let’s break down how YouTube ads will help you dri...
Here’s a nightmare situation we know many home service companies have faced: you’ve spent thousands of dollars on acquiring new business. Your marketing efforts are pulling in leads, and you have the systems in place to keep projects organized. But there’s one major thing missing—the talent to...
You’re a home service business trekking down a new path. Maybe you’re a window remodeler expanding into siding. Or an electrician that’s diving into installing home automation systems. Or maybe you’re just offering a slight variation on your standard set of services. Whatever the situation is, there...
Spring offers many opportunities for your home service business to start fresh. Maybe your office is tidying up or you’re taking a deep dive into your financial standings—but one place you might be overlooking is your overall digital health. When we say digital health, we’re talking about ho...
