Leah Valenti

About Leah Valenti

As the resident Spectrum foodie, Leah sits at a desk covered in doughnut décor while writing about lead generation, drinking La Croix, and snacking on popcorn. When she’s not busy building Spectrum’s clients’ brands, she dreams about playing with other people’s dogs and running through fields of pumpkins.


In a recent email that went out to thousands of small to medium-sized business owners, Yelp cracked down on businesses asking customers for reviews. The email warned companies that review solicitation creates a biased ranking system, ultimately harming consumers and other businesses. Yelp has always...


In a recent email that went out to thousands of small to medium-sized business owners, Yelp cracked down on businesses asking customers for reviews. The email warned companies that review solicitation creates a biased ranking system, ultimately harming consumers and other businesses. Yelp has always...


Using video in your marketing strategy does more than just build your brand—it truly drives results. From increased conversion rates on quote forms to more closed sales, video has the power to improve your entire sales process. We’ve put together three examples of home service industry leaders...


Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...


Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...


Growing a business’s customer base comes down to two things: attracting more leads and doing a better job of closing those leads. To successfully do both of these things, you need to understand the buyer’s process and how it relates to your business. We’ve broken down each stage of the buying proces...


Your business probably has a quote form that allows people to contact you through your website. But is your form actually capturing all of those hot leads you want it to capture? We have a feeling the answer might be no. If you haven’t looked at your quote form in a while, ask yourself these three...


As a business in the home services industry, tailoring your ad elements to best fit both Google’s algorithms and your audience's needs will drive your business the best results and the most leads. Before you start siphoning your money into ads, though, you should understand what elements make u...


Take a deep breath—dealing with bad reviews is unfortunately just one of those things you must confront in the home services industry. Whether the issue was your fault or not, having a plan to deal with bad reviews is vital to managing the reputation of your business. We promise a bad review i...


When incentivizing a person to choose your business, one of the most effective practices is using promotions. You may already be offering some, but not all promotions are created equal. You want to choose one that plays to specific consumer behaviors and incites a sense of urgency. So which promot...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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