On October 30, 2011, thousands of East coast schools and businesses closed their doors due to the massive power outages caused by Hurricane Irene. Nearly 3 million people lost power. Today, exactly one year later, the East coast was hit again – this time by Hurricane Sandy, the annual “super storm”...


Mark Twain once ended a correspondence with “If I had more time, I would have written a shorter letter.” He meant, of course, that writing concisely is hard . It sucks, actually, and being limited to 140 characters per post on Twitter sucks, too. Many business owners struggle to find quick, engaging...


According to the 2012 Social Media Marketing Industry Report: 94% of all marketing departments use social media to market their business Nearly 60% of marketers devote 8 hours/day to maintain and develop social media 43% of people aged 20-29 spend over 10 hours a week on social media sites 85% of...


If you are marketing your business on the Internet, or know of someone who is, you may have heard that being on page 1 of a Google, Bing or Yahoo Search Engine Results Page (SERP) can contribute substantially to your sales efforts. Appearing in front of prospective customers while they are actively...


Last week I introduced how Instagram has taken over the photo sharing market on mobile phones. Where Instagram is a mobile photo sharing application Pinterest is the leading desktop photo sharing application. People react emotionally to pictures and think analytically when reading text. The beauty o...


Not Just a Pretty Picture: Instagram

In under a decade, Facebook and Twitter have been woven into our everyday lives. If you watch Monday Night Football, you’ll see ESPN promoting the hashtag #MNF. Businesses of all sizes leverage the power of social media to engage their customers and so should you. It’s amazing what a single picture...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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