Blog: How-to
As a small business owner, doesn’t it feel great when a new customer calls you up or walks through the door and says, “My friend so-and-so told me to come here because you’re the best”? Absolutely it does! Why? Probably because 1) it’s nice to know that somebody out there loves the way you do busine...
So you’ve started working out the details of your business’s new website and social media campaign. There’s a lot to think about! Let’s briefly go over your lead generation strategy to make sure everything’s in order. Your site is built with responsive design? Check! It has eye-catching colors and a...
Picture a plainly dressed man sitting outside on a piece of cardboard. He’s holding a cardboard sign. His coat is on. His scarf is wrapped around his neck. It’s raining. And yet most people ignore him, even though his sign reads: I’M BLIND. PLEASE HELP. A young, professionally dressed woman eventual...
In 2012, Amazon.com went down for 49 minutes. As a result, the company lost nearly $6 million in sales. Six. Million. In less than an hour. On average, each unique visitor will spend about $189 with Amazon. To put this in perspective, that’s five times more than what eBay’s unique visitors spend.Ama...
So here’s what happened at a gourmet grocery store about 15 years ago: Researchers from Stanford and Columbia University set up a display of high-quality jams for customers to sample. Customers were also incentivized to buy a jar with a $1-off coupon. Half the customers were shown a display with 24...
Imagine a sixty-something woman wearing jeans and a sweater. A single gold band – her only piece of jewelry – adorns her ring finger. Her hair is thick and short and silver. She’s walking hand-in-hand with a brown-haired little boy who won't stop jumping. This was my grandmother, my babushka, i...
Hummingbird happened. It’s done. Google users now search using the fastest, most precise algorithm ever. It was designed to focus less on keywords and more on users’ prior search queries, browsing history and social activity. The idea being that the more Google knows about your past interests, the b...
Good morning, you lead generation crackerjack, you. That’s right, you. It must be nice waking up to a steady flow of quality leads every day. But then again, what do you expect when you’re doing everything right? Your website is organized, informative, remarkably self-sufficient and it fits any scre...
Your company depends on a steady flow of quality leads to be profitable. Not a dribble; a flow – that’s why you've invested all that energy and moola to create a captivating website with great content, anchor text, and just the right amount of keywords. All that wo...
The estimated time to read this article is 5 minutes Are online leads important to your business? Then allow me to articulate one of your biggest fears: It happens every day… Your search engine marketing has worked: a qualified prospect has arrived at the homepage of your website. Your efforts hav...
